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OWAY – Natures Perfection
Organic Way (OWAY) products represent the pinnacle of natural, biodynamic, organic formulations. OWAY’s innovative “Green Chemistry” approach is producing superior products without using aggressive and toxic chemical substances. OWAY products do not contain parabens, sulfates, PEGS, petroleum, artificial colorants, EDTA, synthetic fragrances and other mass produced industrial chemical substitutes that are bought cheaply in 55 gallon drums. OWAY’s botanical formulas are sourced from their own organic farms, in Italy, and international networks of fair trade, around the world in Africa, Amazonia, Indonesia, Indochina and Aboriginal Australia, and over 800 local communities. There is a company of people behind Organic Way who work together to achieve one goal: to create the finest cosmetic and salon care products available anywhere in the world and to promote a healthy, positive lifestyle and sustainable choices for you and the environment.
Using sustainable organic farming and cultivation, OWAY obtains the precious raw materials that will become the active ingredients of OWAY’s innovative green chemistry formulas. The other biodynamic and organic ingredients are purchased from other certified crops, such as southern Italy citrous (bergamot, lemon, orange).
Pure essential oils, steam distilled from the dried biodynamic plants, without solvents, are used as active ingredients and as completely natural fragrances, abolishing synthetic fragrances. Distillates, waters derived from the distillation of essential oils, especially rich in functional properties are used as ingredients in our stylings and treatments.
Micronised pure plants which are cold ground (without solvents), to maintain their properties intact are used as functional principles in our specific skin treatments
Biodynamic, Organic and Ethical Ingredients
FAIR-TRADE AMAZONIAN PINK CLAY
Rich in minerals and microminerals (copper, selenium, magnesium, zinc and manganese), it helps the scalp maintain its equilibrium. Gently removes residues and regulates sebum production.
Fruit of a tree that lives in tropical climates, soap nuts contain saponin, a very powerful, disinfectant and antibacterial natural cleansing substance. Gives natural shine to hair.
ORGANIC WHITE TEA EXTRACT
The polyphenols play a triple action: anti- aging, protective against oxidative stress and soothing of the irritated scalp. The White tea aids in the absorption of the active ingredients, increasing their pe- netration and effectiveness on the hair.
ETHICAL MURUMURU BUTTER
Murumuru seeds contain a rich tricorelated protein butter repairing and deeply nourishing dry, brittle and dull hair. Moreover, the presence of omega 9 essential fatty acid, contributes to the maintenance of the defense mechanisms against external agents as it promotes cellular functionality.
ETHICAL ANISEED EXTRACT
Antibacterial, antiseptic and soothing. Backhousia anisata is a plant which grows in sub-tropical Australia. Used on the scalp, it performs intensive calming, soothing and rebalancing actions.
BIODYNAMIC RED GRAPE VINE EXTRACT
Rich in polyphenols, Red Vine acts on the hair shaft with an anti-oxidant, anti- free-radical and photoprotective action preserving hair color from fading due to UV rays, assuring long-lasting color.
ORGANIC GOJI EXTRACT
A berry native of lands subject to violent temperature ranges, the Goji has developed strong antioxidant and anti-freeradical defenses. It strengthens the hair roots and protects from oxidation. Vibrant, brilliant long-lasting color.
ETHICAL KAKADU PLUM EXTRACT
Detoxifying, anti-ageing and energizing. The Kakadu Plum is the world’s richest natural source of Vitamin C. It contains around 3000 mg of Vitamin C in every 100 grams, that’s 50 times the concentration found in oranges.
FIRE TULIP TREE
Native of tropical Africa, the Fire Tulip Tree is considered sacred by many populations. Symbol of passion and life, with its eccentric form and its brilliant red color it is the image of fire and light. It carries out a deep anti-oxidant action on hair, protects color from fading and strengthens brilliance and shine.
ETHICAL PURPLE RICE EXTRACT
Also known as Khao Gram, purple Rice is native of tropical and sub-tropical countries of southern Asia. Extremely rich in anthocyanidins, which gives it its characteristic purple color, it has a strong antioxidant activity, which helps protect hair from external aggressions.
BIODYNAMIC LICORICE EXTRACT
The glycyrrhizic acid it contains reactivates blood microcirculation of the scalp, promoting the penetration of the active ingredients, soothes redness and inflammation of the scalp’s skin.
ORGANIC DAMASK ROSE EXTRACT
Also known as the “queen of roses” its leaves contain an elevated quantity of pectine, a substance characterized by marked hydrating and hydroregulating properties, which maintain hair with an optimal hydro balance. A powerful antioxidant action is carried out by the anthocyanins and flavonoids contained in its petals.
ETHICAL BURITI OIL
An oil that originates in the Amazon which forms a barrier that regulates the exchange with the external atmosphere allowing hair to prolong hydration retention. Prevents hair from dehydrating. Revitalizes hair giving vigor and shine.
ORGANIC HYPERICUM EXTRACT
Herbal tradition considers Hypericum a particularly solar plant. It protects, sooths and is anti-free-radical while preserving the youth of the hair fiber.
BIODYNAMIC HAZELNUT EXTRACT
Gives softness and renders hair fiber easy to comb due to the phenols and tannins it contains, has an anti free radical and antioxidant action. Protects hair protecting it from aggressive external agents.
BIODYNAMIC LEMON EXTRACT
One of the oldest remedies used in herbal medicine. Astringent and purifying, shines and revives faded and opaque hair thanks to the anti-oxidant properties of Vitamin C.
ORGANIC HONEY EXTRACT
Known for centuries for its multiple cosmetic properties, Honey is rich in vitamins, sugars and trace elements. Gives hair excellent softening, moisturizing, hydrating and soothing properties, for brightness, softness and silkiness.
BIODYNAMIC YARROW EXTRACT
Yarrow produces a stimulating action favoring blood circulation of the scalp and growth of healthy hair. This action is due to the presence of flavonoids which help maintain the normal integrity of hair.
ORGANIC GINGER EXTRACT
Strengthens hair with a stimulating action of the microcirculation, which improves irrigation of the blood vessels favoring nutrition intake. Ayurvedic tradition considers Ginger a hair-growth stimulating spice.
ETHICAL CRABWOOD OIL
A precious cosmetic ingredient with exceptional restoring, hydrating and soothing properties. Promotes healthy hair growth. Excellent for curly hair, making them bouncy, soft and nourished.
BIODYNAMIC CARAWAY EXTRACT
One of the most ancient spices utilized in Europe, due to its potent aromatic qualities that vitalize the mind and infuse optimism. Caraway is an important source of complex and natural antioxidants like carotene, lutein and vitamin E. It furthermore has a detoxing property, which stimulates microcirculation of the scalp and purifies hair.
BIODYNAMIC OAT EXTRACT
Carries out a supportive and restructuring action on dry and arid hair. The beta-glucan present in the oat extract contributes moisturizing and film-forming properties and plays an inhibitory role against free radicals.
ORGANIC CUPUAÇU BUTTER
Cupuacu is a high quality Brazilian nut. Its seeds, processed through a cold press, release a butter with excellent hydrating and softening properties. Nourishing and enriching, it gives brightness to the hair fiber.
ETHICAL BRAZILIAN NUT OIL
Rich in water-soluble vitamins A and B, it regulates hair with an anti-frizz action, gives shine and makes hair easy to comb.
Rich in tannins, it has a strengthening action on the hair bulb. It’s a powerful antioxidant and helps to prevent and counteract damage caused by free radicals.
Re-mineralising and strengthening, it increases scalp and hair elasticity. Stimulates and tones the scalp to counteract hair loss. Re-mineralises the hair’s structure.